Emphasize features of your product or service.Highlight the most important parts of your email better.If your brand talks to younger, tech-savvy audiences who meet GIFs every day, you’re good to go, but always make sure that your GIFs: I can hardly imagine a prescription drug company using fancy GIFs on their website or in their emails. Of course, not every business is suited to use GIFs. When should you use animated GIFs in email? They might annoy some of your readers (especially older generations).They can be too heavy for emails, if not appropriately optimized.GIFs are not supported in all email clients.Of course, there’s a dark side to GIFs too. Can increase click-through rates when used properly.Grab the attention of people and deliver emotions more expressively.Are a great replacement for embedded video, which is not supported by most email clients.Help you to spice up your email designs and to engage with your readers.Advantages of using animated GIFs in emails Generally speaking, GIFs are the friends of email marketers.
That’s something you don’t want to for sure, so let’s go through the basics of GIF usage in email marketing. Animated GIFs have been very trendy in both content marketing and email marketing in the past two years, but it doesn’t mean that you should be using them in all your communications.Ī well-positioned GIF will surely add to your email’s value and will help you to make more of your message, but if you overdo it, you might quickly end up with high unsubscribe rates.
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